In 2014, the inventor of the Theragun, Dr. Jason Wersland, approached us to help with his promising, yet struggling percussive therapy device company. A combination of ownership and marketing issues were creating barriers to a mass market launch for the product, then called Theragunz. We helped put Theragun on its current path by:
Performing a market analysis, brand analysis, trend identification, and developing a go-to-market strategy.
Focusing on mass market appeal, dropping the “z” from the name, landing on its current moniker, Theragun.
Redesign of the brand, including website and photo assets.
Buying out Dr. Wersland’s former business partners to regain full control of operations, strategy, and creative.
Organizing a strategic soft launch with NFL, NBA, UFC, MLS, NCAA, and USA Track & Field.
We eventually sold our stake in the business back to Dr. Wersland after helping him regain ownership from outside interests, and setting a solid foundation for future success. Since then, Theragun transformed into a thriving wellness company called Therabody, with the Thergun as their flagship therapeutic percussion device.